Information:
‘‘D-boy never lets me down, from
underground street bangers to dance floor anthems, he’s
always on point'' DJ Nihal (BBC Radio 1/BBC Asian
Network)
''Bringing the new into British music'' Asher D
''D-Boy is without a doubt one of the UK's hottest
producers. His mixture of soul, Hip Hop, R&B and Desi
music is unstoppable!'' DJ Neev (Presenter Kiss 100)
D-Boy’s debut single ‘Nach Ke - Bhangra Bounce’
featuring Swiss [So Solid] and VdublE, was released last
year and made a huge impact in clubs and radio. It
became one of the fastest rising urban club tracks of
2008. His appearance on the Bobby Friction & Nihal
Presents Show on Radio1 took in the most text messages
ever live on the show. Shot in LA, the outstanding video
for the single was nominated for ‘Best Music Video’ at
this year’s Asian Music Awards.
But D-Boy is no stranger to receiving accolades and
critical acclaim. He is one of very few creative’s that
go as far as penning top lines, lyrics, performing,
arranging, through to final production that makes him
exceptional. His songwriting skills alongside fellow
songwriters Sharifa Shi and Chris ‘Marz’ Marsac, have
led them to win the British Academy of Songwriters and
Composers with Music Week ‘Overall Best Song’ in 2005
with ‘Reap what you Sow’. In 2006, the same team were
awarded second place in the ‘Best Song’ category for
their song ‘Heartbreaker’ at the Songwriters Academy in
conjunction with Apple.com
Since, D-Boy has produced one of India’s biggest hit of
2007 [8 weeks in the top 5 charts] when he produced
‘Look 4 Me’ for music artist Hard Kaur. The single
helped launch her career in India and has become a
public smash hit.
It’s now his time to shine with his own solo debut album
‘Playback’ that has fans poised to purchase.
“I grew up on a heavy dose of early Amitabh Bachchan
flicks but grew up in Battersea. My influences are
Hip Hop, Desi flavours and I have a thick R&B background
that is very apparent in Playback. Lots of piano and
strings! My sound is hard to define but easier to feel”.
D-Boy
The ‘Playback’ project reveals a lot about the producer
and his identity. Each of the tracks on the album
follows the same concept, the marrying of his two
different identities, British and Indian. Both these
influences are now intrinsically bound and part of his
creative process, how he hears music and therefore his
output. As well as being a nod to Indian cinemas concept
of playback singing - many talented artists coming
together to share the spotlight but simply using one
playback mic, the experimental element comes through in
the make up of the tracks – not littered with out and
out Indian Tumbi’s and samples.
The concept originally stemmed from a massive
underground mid tempo, hip hop track ‘Come Closer [Dheere
Dheere]’ produced by D-Boy and sung by UK MC Baby Blue.
The full album includes a banging electro track Tu Kaha
(Where are You?) with Hindi vocalist Desh, a grime
influenced track ‘Best Described’ featuring UK MC
Pyrelli, a futuristic pop R&B track ‘Keep On Moving’
with Selah, topped with one of the UK’s biggest Punjabi
talent ‘Des-C’ who as a one off sings in Hindi matched
with R&B style production. The new laid back single
‘Loveless’ narrates a story about forbidden love, the
struggles and racism and features So Solid/Reelist R&B
singer Sef and UK rapper A G Dolla.
D-boy first began his career in music at a young age
playing the drums for his school band. He left his loft
studio as a teenager to study music production at The
John Marley Centre, Newcastle. He left with honours to
pursue what he really loved. With an ear for talent, the
first two artists he spent time developing and producing
were Sharifa Shi and now the multi million selling
artist Estelle. Later on alongside his brothers Shabz
(So Solid) and Sef (The Reelists) they also landed their
first development with the artist Bruce Boniface who is
now successfully signed to Sony. Bruce has since moved
to LA where he recently penned ‘Lie About Us’ for Avant
featuring Nicole Scherzinger.
With lorry loads of talent and star quality in spades,
D-Boy is Innovative and fearless in presenting his
modern day soundscape for a multi cultural audience. We
hope you enjoy.
Download full press
release
